After the pandemic, many businesses are ready to get back to work. As a result, the new year 2022 heralds a new era of business opportunity for many companies.

The digital world is now the main focus of businesses, with digital retail becoming more prevalent. Due to the rise of digital marketing and sales, the landscape has become more focused on digital selling and buying. The absence of in-person interactions has also shifted the balance of power to the internet.


  1. Show Your Value Online

The explosion of social media platforms like TikTok has made it easier for users to find all the content they’re looking for. There has been a lot of success in the niches related to education on these platforms. When you give value online, you’re building trust and creating a name for yourself. As you’re building trust and making a name for yourself, explain why your product or service is needed to supercharge their success.


  1. Share Your Story

When prospects see that someone else has made it, they tend to buy into the story. For example, if you’re selling a course on drafting a book proposal, bring in some people who also have a 9-5 job and have followed your advice to success. Another layer of trust that’s built is when the client can put their own words in their own testimonials.


  1. Consider Joining or Building an App

Most of the time, people do their business these days through phones. Connecting with them through a phone is very important because it makes your information more accessible to customers. In 2020, mobile apps accounted for 18 billion downloads, a number that will only continue to rise. This is because it’s easier for people to have convenient platforms for buying or selling.

If you don’t feel that it’s right for you to develop your own app, consider an app like Patreon or MightyNetworks. These apps allow clients and customers to access content and services from behind a paywall and promote professionalism and keep customers coming back for more.


With more businesses moving toward the digital world, creating free value and attracting happy customers are becoming critical.